Minigarden was conceived by the creative spirit of Manuel Rodrigues, a Portuguese father and grandfather who was born in the countryside but that early on had to leave his hometown to grow up in the big city. After a life spent in property development, and without ever having forgotten about his passion for gardening, he decided to apply his knowledge on the development of a system that allows people to get closer to plants in urban environments, in an easier and more convenient way than with current systems and with the intelligent design and technology to offer solutions that can turn anyone into an expert gardener. His children António and Isabel quickly followed their father’s footsteps and together they formed QuizCamp, a family-run company that employs the most modern processes to develop the Minigarden® brand and to make this Urban Green Revolution reach every corner of the planet.
Born 68 years ago in the parish of Guilheiro, in the municipality of Trancoso, at the age of 12, as an independent boy, he travelled to Lisbon and began to put his entrepreneurial spirit to good use, studying at the Business School while working at a grocer’s shop, and by the age of 17 he was a partner in a company.
He completed his military service, continued his business ventures, but never forgot the love of nature he’s felt since childhood. In 2006, already a grandfather, he decided to dedicate himself body and soul to designing the first Minigarden products, with the same spirit that gave rise to our Urban Green Revolution.
He loves good food and conversation, but his eyes really start to shine when he talks about his plants and his brilliant inventions to care for them, as stated in his mission, “the preservation of life on this planet is the responsibility of all, contributing to leaving better conditions for forthcoming generations”.
António Melo Rodrigues
CMOBorn in Lisbon, Portugal, in 1967, he graduated with a degree in Naval Engineering from the IST/UTL, Lisbon, Portugal in 1992. In 1998, he completed an MBA in Business Management at the ISCTE Indeg Business School, Lisbon, Portugal. He worked as a Naval Engineer in 1992 and 1993. Since 1993, he has been managing businesses, having founded and managed various companies in the property and agri-food industries. He is currently a director of QuizCamp and focuses on the Urban Green Revolution. In his spare time, as well as playing golf, he swims 40 lengths every Monday to Friday. He loves fine wine and food, is a devoted fan of good contemporary Portuguese architecture and is passionate about travelling with friends and family.
CFOBorn in Lisbon, Portugal, in 1970, she gained a degree in Electronic Engineering from the Faculty of Science and Technology of the University of Coimbra, Portugal in 1995. She worked as an Electrical Engineer in the area of electrical system design from 1994 to 2001. Since 2001, she has been working full time in family companies in the field of property, holding administrative/financial positions. In 2006, she became involved in the QuizCamp project, being one of its founders. She is currently a member of the team tasked developing the Minigarden project with the aim of bringing all aspects of the “Urban Green Revolution” concept to life. Whenever possible, she likes to travel with family and friends, not only for leisure but also to enhance her knowledge. She loves cooking, mainly typical Mediterranean dishes, and sharing her gastronomic experiences with friends.
PMBorn in Torres Vedras, he gained a degree in Forestry Engineering from the ISA/UTL of Lisbon, Portugal, specialising in Natural Resources Management and Arboriculture. With an MBA in Business Management from the ISCTE Indeg Business School, Lisbon, Portugal, he has added to his qualifications with a Master’s Degree in Energy and Bio-energy from the FCT of the UNL, Lisbon, Portugal. He has been on the technical board of various gardening services, arboriculture, forestry and bio-energy companies, and has been involved in various equipment innovation and development projects. Passionate about nature, urban planning and innovation, he adores climbing, Urban Farming and landscape architecture.
DesignerBorn in Aveiro, she holds a degree in Industrial Design. The ISeG/UTL, Milan Polytechnic, the Eindhoven Design Academy, the Fabrica (Benetton Research Lab), the Domus Academy of Milan, the Nucleo Scarl, Quotidian Research and Talent ID are just some of the institutions that have marked the academic and professional career of this aficionado of design research and education through art. She loves swimming and hiking, and never turns down good conversation around the campfire.
Born in Lisbon in 1977, he holds a degree in Information Technology and Computer Engineering from the Higher Technical School. During his degree course he fell in love with the Internet, and immediately began creating and managing websites. In 2004, he created his first online marketing company and since that time has dedicated his energies towards activities such as managing social networks, websites, email marketing, SEO and affiliation. He joined the Urban Green Revolution as website manager and runs the online area of the business. He is a fan of cinema, music, videogames and all things “geek”. Green has always been his favourite colour due to his love for Sporting Clube de Portugal.
João was born in Lisbon in 1967, but suffers from Peter Pan syndrome.
He holds a degree in Industrial and Product Design and has worked in advertising for more than 20 years.
He is one of the most coveted Portuguese creative directors and has won national and international awards and led agencies such as Proximity BBDO Portugal, Wunderman Spain and JWT Lisbon. He was a board member of the Portuguese Creativity Club, has published various renowned works, has been on the jury of various national and international festivals and has won almost two hundred prizes in practically all major events, including Cannes Lions.
As well as loving creating great brands and great ideas for them, he derives greatest enjoyment from water in all its forms, liquid, solid and gas, surfing, snowboarding and flying whenever possible in the company of his 5 children.